In 1950 a Belgian water polo champion named Gerard Blitz invited a few hundred of his friends to join him for a month of sun-drenched bliss in a Mediterranean paradise, at a very affordable price.
They called it 'Club Med' and from the start it was a huge success. To allow people the freedom of doing everything they'd always wanted to do on holiday, the radical new concept of an all-in-one price was introduced.
Members were so enthusiastic they came back demanding more, holding parties in cafes and bars in Paris as they told and re-told of their exotic holiday adventures at the Club.
Club Med grew, changing with the times. Today, Club Med is the world's favourite holiday and the 10th largest 'hotel chain'. But one thing will never change. From mountains to deserts, from islands to jungles, in cities or country estates, from straw thatched huts to the very comfortable stylish accommodation with ensuite facilities - the original vision remains true and the spirit and unbounded enthusiasm of Gerard Blitz lives on.